OVERVIEW: “Whoever you are, the one thing you’d be willing to wear is something classic,” is how Sir John Hegarty summed up the significance of a classic. Rocking a fresh pair of white Reebok Classic Leather has stood the test of time since 1983, when Reebok first developed an athleisure line to complement its more technical shoes. With the flexibility of a timeless silhouette and the elegance of versatility, Reebok Classics became the cultural icon that got better with time as the decades passed. The aim of the Classic campaign was to portray pop culture classics in black and white photography wearing Reebok Classics - classics in classics. These 16 portraits featured influencers who are still classics today.

SUPERCHARGER:
Capitalized on the fact that Hip-hop culture and Reeboks have always been a classic pairing of originality meets innovation, to create cultural relevance.